The field of video editing has come a long way in the past few years. What earlier was a domain of creative professionals with extensive know-how in the cutting-edge software is now crowded with YouTube stars and home video professionals who can create engaging and incisive video content while using relatively simple tools.
At the same time, the future of video editing still lies in the hands of professional film and video editors who are leveraging state-of-the-art technology to push the realms of what is possible. Today, video editing trends and their applications are benefiting multiple industries such as film, broadcasting, advertising, marketing, etc. Let us have a look at some of the latest video editing trends and how they are changing the landscape of creative video production and editing.
Today, the attention span of your target audience, whatever field you may be in, has drastically reduced. Faced with a wealth of information on social media and video sharing channels, very few people are willing to sit through an entire video.
Video Chapterization is a boon for video editors and creators by allowing the users to skip through the video chapter-wise to get to the relevant content faster. YouTube already allows uploaders to add chapters to their videos and is an upcoming video editing trend which will see widespread adoption in the coming years.
Almost 73% of video marketers admit that videos help them getting the best ROI, but 29% also admit that the lack of an effective strategy is the main reason why they don't see bigger returns.
When it comes to video editing, a well-planned video strategy is becoming especially important and will soon become commonplace in 2017. In today's day and age, the "throw at the wall and see what sticks" strategy is not going to work as your target audience is extremely knowledgeable and knows how to differentiate between a randomly edited and thought out video.
This trend has already caught on when it comes to high-quality photo editing software such as Adobe Photoshop, Adobe Lightroom, etc., making their smartphone debut 2 years back. In 2017, we can expect to see high-quality video editing software release versions of their mobile apps to facilitate ease-of-use and seamless mobility.
The H.265 video format, also popularly known as HEVC (high-efficiency video coding) has taken the world by storm. It is already on its way to being adopted as the new video standard and is replacing the good, but old H.264 format.
With 4K video becoming a norm, video editors need to focus on compression techniques which can help them publish high-quality videos in as small a size as possible, without any significant downgrades. The H.265 video format offers all these and much more, including better prediction size and transforming and more customization when it comes to utilizing motion estimation blocks, etc.
The rise of live video; be it on Facebook, Twitter, or YouTube, was one of the latest video editing trends in 2016. But in 2017, as we see the technology establish itself, we can also expect live video editing to become a norm across all these platforms. Currently, live video editing is restricted to applying filters and emoji, but soon, we can expect a spurt of growth in live video transitions, applying titles, end credits, and overlays, etc.
2016 saw YouTube gain a string of competitors in the form of Instagram, Facebook, Twitter, etc. as all these platforms started making video a bigger part of their overall user experience. Video editors are now spoilt for choice as far as the channels they can publish to are concerned, but an upcoming trend which can help them is the way VR videos will integrate into these platforms.
Facebook is already developing Sorround360, a high-quality and cutting-edge VR camera which would facilitate the production, editing, and publishing for VR video content on different social media channels.
Gone are the day when buying a video editing software costed a bomb, as most software publishers such as Adobe as moving towards a cloud-based SaaS model to attract first-time buyers and non-professionals.
One of the topmost video editing trends in 2017 will be the simplification of such software to make it more accessible to new users while making the whole process of editing video and audio less intimidating.
There was a time when a video editor was stuck to editing a video while keeping the aspect ratio in mind, typically 4:3 or 16:9. But today, media is being regularly consumed on devices which are responsive to multiple aspect ratios and even different orientations as well.
In 2017, we will see more video editors adventuring with multiple aspect ratios and resolutions to generate creative, fresh, and exciting content daily.
The future of video editing is wide and expansive. One of the trends which is bound to catch on is the gradual incorporation of seamless transitions which eliminates cuts between two scenes. Such videos not only draw in your viewers, but also allow you to experiment while telling your story.
Motion graphic designers are today already creating custom transitions which are not as jarring as usual transitions, and while lately, we see a lot of Hollywood blockbusters using this technique to a good effect, we can expect this trend to trickle down to other industries in 2017.
One of the latest trends in video editing which has got everyone excited is the proliferation of GIFs and how they can be used by video editors to advertise and market a product better. A GIF generally contains a set of images within a single file set which when presented in an order gives the appearance of a video while maintaining the file size of an image.
In 2017, we will see more brands gravitate towards GIFs to advertise their products on social media platforms instead of relying on simple images. This, in turn, will extend the creative possibilities of the video editor.
At FWS, we believe that video editing isn't just something for Hollywood but can serve a valuable role in the marketing and advertising departments of different industry verticals. With an experience of over 17 years in high-quality video editing, and with access to the latest state-of-the-art video editing workstations and software, we can provide you with an outsourcing experience like none other.