FWS Provided Key Opinion Leaders (KOL) Profiling to a Top UK-based Med Firm
Client Profile - World Leader in Healthcare Information and Solutions
The client is based in the United Kingdom (London) and works with patient advocacy organizations, scientific groups, biotech companies, medical device manufacturers and pharmaceutical companies to improve data support and develop strategic solutions. The client operates globally and serves in a consulting capacity to leading organizations throughout the world.
Client Requirements and Challenges - KOL Identification and Mapping
The client needed support involving profile data for 200 Canadian general practitioners. Requirements included previous advanced experience with KOL (Key Opinion Leader, also known as an "influencer") services. The client wanted to obtain a validated KOL database for a key project.
The project involved these primary challenges -
Obtaining the appropriate data via a combination of primary and secondary research
The project included multiple phases of data collection, data validation, and data analysis
The Solution by Flatworld Solutions
The Flatworld Solutions KOL data specialists developed this solution -
The team included an account manager and a data research analyst
Flatworld Solutions (FWS) employed a proprietary methodology for researching, collating, validating and analyzing KOL data
The FWS team successfully completed the project in several phases that included data point identification, extraction, validating, ranking and creation of KOL profiles
The Results - Applied Proprietary Methodology to Develop KOL Database
This project demonstrates the value of Key Opinion Leader databases in improving data support and influencer marketing. Creating accurate and functional KOL databases for projects like this requires a partner with global data research expertise. Flatworld Solutions applied proprietary KOL research methodology to provide a final result that pleased the client.
The Flatworld Solutions KOL research team has two decades of specialized data management experience. We have the expertise to obtain and validate data and to conduct additional research when necessary. FWS has a team of research experts that pioneered many of the primary and secondary research methods used today by our global business clients such as specialized service providers, research firms, consultants and Fortune 1000 companies.
FWS is an ISO certified support services provider and ensures that research processes meet international quality standards. We are a global provider of outsourcing services and employ a customer-centric KOL database approach that is customized to meet the specific budgets and scheduling needs of each client.