While global CEOs had equipped themselves for force majeure calamities as well as natural disasters and were ready with their business continuity plans, no one was ever prepared for a COVID-19 situation that could lockdown 150 countries at once and not allow the workforce to reach their offices! The future business contingency plans will, therefore, focus on working from home.
Our teams are holding fort and working from the safety of their home, ready to help customers as always! Read more
Flatworld Provided Market Research Services for a Top Start-up Ventures' Consultant
The client is located in the United States (New York) and provides marketing and sales support to start-ups. The client provides advanced consulting expertise that enables start-up enterprises and other innovative ventures to move quickly into new markets and business opportunities throughout the world.
Challenges Faced by the Client
The project involved a telecom start-up that was investigating market potential for smartphone products in Pakistan and Western India. The research requirements included analysis of sales channels, pricing, market share by existing brands, growth trends for smartphones in the target regions, market forecasting, and market sizing.
The challenges for the project -
Meeting a 72-hour timeframe established by the client
Assessing a dynamic consumer market in two foreign markets
The Flatworld Solutions market research team provided a timely solution which can be summarized as follows -
The team included a team leader and two dedicated secondary research analysts
The research analysts assembled all required market research data from secondary sources
The team leader was responsible for overall project quality and prepared the market research report
The ability of the Flatworld Solutions team to provide 24/7 service on a global basis enabled a successful outcome to this project. Both start-ups and well-established conglomerates often need to make quick decisions because of rapidly changing business opportunities. The ability to move swiftly helps keep organizations of all sizes ahead of the competition, and Flatworld Solutions helps our clients to overcome these challenges.
With deadlines like the one faced in this case study (72 hours), the number of practical choices comes down to an extremely short list - and Flatworld Solutions has earned their spot on this list with 16 years of experience in serving as a reliable knowledge outsourcing partner. We can provide fast turnarounds for market research needs involving multiple languages and locations scattered across the globe.
Regardless of an ambitious timeline or budgetary constraints, our research methodologies continue to be based on global ISO standards and industry best practices.
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