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Flatworld Provided Primary & Secondary Research on Healthcare Key Opinion Leaders

Case Study on Primary and Secondary Research on Key Opinion Leaders

The Client

The client is located in the US Midwest (Illinois) and provides unique software services to leading healthcare companies throughout the world. Their healthcare compliance software allows customers to obtain expert validation via a database of Key Opinion Leaders (KOL) - this unique approach alleviates compliance risks. As a testament to their success, the client works with three of the top five medical device companies and eight out of the top 10 pharmaceutical companies.

Challenges Faced by the Client

The project involved two primary aspects - primary research to update the existing Key Opinion Leaders and secondary research to enhance the KOL database by adding new experts. The primary research requirements involved profile information that included detailed contact data and organizational affiliations. The secondary research requirements included in-depth personal details such as journal publishing activities, professional conferences, press releases and clinical trials. A primary goal for the client was achieving faster data turnaround to facilitate more timely access to expert validations and to prevent product lifecycle management delays for their healthcare customers.

The major project challenges included -

  • Collecting and validating a large amount of data within a tight timeframe
  • The client was seeking error-free data while reducing turnaround times

FWS' Solution

The Flatworld Solutions' pharmaceutical research team provided a timely solution with these key aspects -

  • The team was limited to market research analysts with at least five years of experience (cumulative experience in excess of 40 years)
  • Three team sub-units were created - Production, Quality Control (QC), and Quality Assessment (QA)
  • The Production Team developed 120 search strings to fetch KOL information
  • Data was then validated and analyzed by the QC Team
  • To maintain continuity and accuracy, the QC team prepared the data presentation
  • As requested by the client, 90 percent of the data was in Excel format

The Results

The client had ambitious goals for reducing data errors while also reducing the overall turnaround time. The Flatworld Solutions research team was able to leverage their thought leadership profiling expertise and produce a successful and cost-effective outcome for the client.

Choose Flatworld for Reliable Pharmaceutical Research Services

Flatworld Solutions is a leading BPO services provider offering top-quality pharmaceutical research services to global clients. Within the KPO sector, it is not unusual to encounter challenging projects like this one. Flatworld Solutions has been a reliable knowledge process outsourcing partner for over 16 years. We always provide cost-effective and high-quality research results for even the most time-sensitive projects. Our services include Key Opinion Leaders, medical writing services, market forecast and analysis, etc.

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