The client is a leading national B2B media company with 44+ print and digital publications in 20+ US markets. They empower communities and ignite growth in businesses, legal, and construction industries.
The client approached us for artwork services , including InDesign layouts for magazines and newspapers. The global pandemic induced labor attrition issues for businesses worldwide. Its impact of it was far from lost on our client, given their grand scale of operations. The client needed an outsourcing partner with substantial industry experience to take charge and make the situation right!
For the short term, the client had freelance designers. They had even worked on expanding their in-house team with a few permanent designers. The solutions, though effective, posed new challenges. With the senior production designers multitasking vehemently to meet publishing deadlines, the quality of the artwork was beginning to dwindle.
We analyzed the client’s situation closely and came to the following conclusion -
- The client needed full-time designers to work alongside their business hours
- They needed consistent outcomes and same-day deliveries (even during the pandemic)
- They must outsource the production chores outside the US to accrue cost benefits
We conducted briefing meets internally and assembled a dream team that would deliver on all these parameters and exceeds client expectations.
Our Strategic Approach
We analyzed the publications and their respective markets, the existing team size, and proposed an improved team structure to cater to all the markets. We allocated dedicated project managers to monitor project progress and ensure deliveries by specified deadlines. We worked closely with the senior production team at the client’s office. It became easier for them to coordinate as the whole team was at one single location.
The Business Impact We Delivered
- 99% accurate services
- 99% adherence to deadlines
- More than 60% reduction in overhead
- Increased business revenue and subsequent profitability
Qualifications & Skillsets We Leveraged
- Designers with profound knowledge of InDesign
- Certified experts with at least 2 years of experience in Print and Design
- Senior-most team leaders and project managers to monitor quality
Tools & Software Used for This Project
Adobe InDesign / InCopy / Illustrator & Photoshop
The Final Outcome
This gigantic project culminated in long-term business relations and the client was extremely happy with our performance throughout.
Outsource Artwork Services to Flatworld Solutions
As a leading B2B service provider, we offer an extensive range of services to cater to all your artwork needs. Our diverse offerings include artwork creation and management for various product categories, spanning digital and print media. From eye-catching packaging designs that captivate customers to regulatory-compliant promotional designs tailored to the regulated industry, we've got you covered. What sets us apart is our commitment to precision, creativity, and timely delivery.PN1350084