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Are your marketing campaigns yielding the right results? Just how effective are your campaigns in sales conversion? Effective campaign analysis can answer these and other questions that have a direct bearing on your marketing spend.
A typical online marketing cycle comprises of 4 phases:
A major portion of marketing campaigns are usually devoted to acquiring visitors to your websites and then converting them into customers. Unless you effectively track and measure visitor reach, you might be spending huge sums of money in the wrong marketing initiative.
Flatworld has varied experience in accurately measuring your marketing campaigns from a macro level perspective down to the finest detail of an activity in the campaign. Marketing campaigns can come from both online and offline channels such as:
To achieve more out of your marketing campaigns, it is important to analyze each element of every campaign that you undertake. Based on the analysis you can either tweak your campaigns for better results or remove the non performing ones.
Flatworld Solutions' campaign analytics can provide you with an insight into the behavior of your visitors once they click on a banner ad or a search keyword and come to your site through a campaign landing page (as shown in the figure below).
The above figure illustrates the various stages from the time a visitor sees an ad until the final conversion. At every stage, you can see a certain percentage of visitors dropping off. You can effectively measure this drop off through website campaign analytics.
Flatworld can work with you to:
Get these questions answered when you use our campaign analytics services:
Various aspects of analytics such as your visitor's browser, demographics, keyword analysis, media channels and geography can have a direct affect on how a particular campaign is performing.
Analyzing these and other elements in your campaign can provide you with insightful information that can help you increase website traffic and reduce the cost of acquiring and converting visitors. We can also work with Google analytics campaigns as well as other tools that you might be currently using to manage your marketing activities.
Contact us to outsource website campaign analytics and optimize your marketing campaigns.